SOFT SAVING AND THE VALUE OF TIME FOR GEN Z

Soft Saving and the Value of Time for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: gain gradually, conserve aggressively, get a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh point of view. As opposed to focusing exclusively on lasting buildup, this generation is focusing on equilibrium,

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